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Cosmetics enterprises to seek new space

  From the "change the channel brand" to "consumer brand", this is a major characteristic of the current mainstream domestic color cosmetics brand. The number of outlets of their advantages, the pre marketing and heavily bring natural influence were beginning to show. In the case of Carslan, in key markets such as Henan, Sichuan and other country, a lot of terminal sales shop owner will be through various channels to get Carslan products in the shop.
  There is a famous Intel confidential company: odd year push new technology, even years of new architecture; to do the right thing at the right time, which is one of the important reasons for Intel since the successful development. The cosmetics industry there is no "process", "architecture" these nouns, in recent years, a simple set of each enterprise growth nor the outbreak situation cosmetics industry, but experienced a process from the rapid expansion to slow adjustment. In the current domestic cosmetics market, on the whole is in a period of adjustment after the outbreak of the.
  The first-line brand image splicing
  From the "change the channel brand" to "consumer brand", this is a major characteristic of the current mainstream domestic color cosmetics brand. The number of outlets of their advantages, the pre marketing and heavily bring natural influence were beginning to show. In the case of Carslan, in key markets such as Henan, Sichuan and other country, a lot of terminal sales shop owner will be through various channels to get Carslan products in the shop.
  The industry recognized makeup need more energy and financial resources to operate than the skin care products. Comparatively mature first-line cosmetics brands such as Carslan, Die Naomegumi, Icarlus etc. began to spread the product line, price span increases, especially in the high field. The reporter understands such as Carslan powder prices from Heng Li transparent powder (the price of 56 yuan) to revitalizing BB honey powder (the price of 169 yuan), there are 8 intermediate product price difference of nearly 100 yuan; Die Naomegumi directly introduced more fashionable Shang Hui brand to participate in high priced areas of competition, other brands also have to follow up, seem to be see price zone growth point of interest, a time of 100 yuan of above products emerge in an endless stream.
  In addition to price, the key service is brand competition. At present, most domestic manufacturers exist manufacturers service team can't very well and agent service team docking problem, and more mature brand begins to notice to assist in the training of agents service team. Carslan group (Hongkong) Limited company chairman Tang Xilong told reporters, Carslan has the largest domestic cosmetics field service team, the number reached more than 300 people, in addition to the staff training content is also very rich, but still not satisfied with the previous "human sea tactics", to train the team of agents, with his agents in Guangzhou Foshan area Guangzhou trillion Sheng Trading Co., Ltd. as an example, "even though the company and the agent located very close, Zhaosheng trade according to the number of 150 branches have, also created 16 separate teams for track maintenance, more than 30 people."
  Two or three line brand to
  Big brand pull high prices, which leaves great space for low-priced cosmetics brand intangible. In fact, the two or three line of the market is to accelerate the development of the brand, good at playing the price card brand, targeting is not strong, the purchasing power of consumer consciousness is not thick makeup, put forward with personalized, characteristics of the selling points to attract customers. While the two or three stage market agents, also suffer from the circulation makeup thin profits, high prices makeup sales low predicament, eager to seek to have a long life low brand cooperation.

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